Will The Younger Generation Support Autonomous Driving

Will The Younger Generation Support Autonomous Driving

How important is your car driving itself to you? For some they really don’t care.

It’s largely considered a given that the latest as well as future generations of drivers don’t really care about driving. And it’s also believed that kids prefer to Snapchat rather than steer a car and as a result will embrace autonomous technology more than their elders.

But according to Nielsen’s recent Youth Viewpoint on Self-Driving Cars study, like most generalities, this generation-gap view of self-driving isn’t completely accurate. Conducted by Harris Poll among just over 1,000 respondents between the ages of 8 and 18, the survey revealed that although knowledge of self-driving vehicles is highest among older kids in grades 9 through 12, more than 60% of those surveyed said they would rather drive than let technology take the wheel.

Perhaps unsurprisingly, since they’re closer to having the freedom that comes with a set of car keys, the survey’s older respondents expressed the strongest desire to drive themselves. Almost three in four high-school students said they want to be in control, compared to just over half of elementary-age kids who feel the same way.

The survey also sheds light on one potential issue for established automakers regarding self-driving and brand loyalty: Whether nameplate will matter to future generations. And whether they would rather riding in one of Google’s egg-shaped autonomous podsor prefer a premium experience from a name-brand automaker, such as Mercedes-Benz’s exotic autonomous vision via its F 015 Luxury in Motion concept.

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